End of January, IRT participated in the 2019 edition of the Production Technology Seminar taking place at the European Broadcast Union in Geneva.
The event was dubbed “REVOLUTIONIZE MEDIA” and included different themes interesting for Broadcasters and Media Companies – specifically in the domain of production technologies and systems. Main topics included the transformation process of broadcast organisations, progress reports on new video and audio fundamentals, experiences from real-world UHDTV-HDR-HFR productions as well as pros and cons of cloud production technologies including their on-premise alternatives. Speakers presented how different technologies and trends are driving fundamental changes in how media is produced and consumed – including AI, new media experiences, immersive media tools and more.
IRT had the opportunity to perform a 5G-MEDIA survey during the event which helped us to gather meaningful feedback on our concepts from experienced industry stakeholders.